sed -i "s/^__VERSION__[[:blank:]]*=.*$$/__VERSION__ = \'${VERSION}\'/" $(PV_FILE)
# We invoke make recursively only to force ordering of our phony
sed -i "s/^__VERSION__[[:blank:]]*=.*$$/__VERSION__ = \'${VERSION}\'/" $(PV_FILE)
# We invoke make recursively only to force ordering of our phony